About Lead Gen Co
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It has been undergoing substantial changes in recent years due to the rise of new online and social techniques. In particular, the abundance of readily-available information has led to the rise of the “self-directed buyer” and the emergence of new techniques to find, develop and qualify potential leads before passing them to sales.
Why Is Lead Generation Important?
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Information Abundance and Attention Economics
With the growth of the internet, the world has changed from one of information scarcity to one of information abundance. In fact, according to Google chairman Eric Schmidt “there was 5 Exabytes of information created between the dawn of civilization and 2003, but that much information is now created every two days and the pace is rapidly increasing”.
The problem is that information abundance equals attention scarcity. This is known as attention economics. Social scientist Herbert Simon was the first person to discuss this concept when he wrote “in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”
This has transformed the buying process. Buyers are overwhelmed with all the noise and they are getting better and better at ignoring the messages they don’t want to hear and researching what they do want to learn about on their own.
How Does It Work?
1. Generate Demand
Your prospects are searching for what you sell – but will they find you? Search marketing is about getting found by prospects and converting them into opportunities. Lead Gen Co Does the hard work of finding qualified leads for you.
2. Drive Sales
Filling your pipeline with high-quality leads is a great start. Now you need your sales team to close those leads. Give your sales team full insight into the hottest leads and opportunities with Lead Gen Co.
You strive to offer your clients the great customer service they need and you should expect your lead generation firm to do the same for you. Lead Gen Co makes it easy to find the answers to questions that you have about the process. Contact us today to get started driving your sales team.
We Want To Hear From You
Please fill out the form to get started. One of our Lead Generation experts will contact you to discuss your business goals.